الفهرس 
الفصل الاوليوجد فقط 14 صفحة متاحة للعرض العام
 |  | from | 173 |  |  |
| | | from | 173 | | |
المستخلص
Marketting performance and its relationship to repurchasing services of sports clubs in dakhalia Governorate The research aims to identify marketing performance and its relationship to the repurchase of sports club services in Dakahlia Governorate, and the researcher used the descriptive method on a sample of 450 individuals consumers of sports services in sports clubs in Dakahlia Governorate, and the researcher used the questionnaire as a tool for data collection, and the most important results of the research were (the club aims to maintain its members and increase their loyalty to it - the club takes the necessary measures to increase the market share to retain its members - the rate of return on invested capital exceeds what the competitors achieve - the club focuses in its marketing communications on modern information - the club offers programs and activities at a lower price for competitors - I am satisfied with the quality of the advertised services About it in the club - The club provides the collection of my personal and sports needs will encourage me to repeatedly deal with it - there is a statistically indicative correlation between marketing performance and the repurchase of the services of sports clubs in the governorate of Dakahlia), and the researcher recommends the need to increase the awareness of managers in the sports club relatively more about the concept of marketing performance and indicators of measuring it and the involvement of these managers in seminars and conferences related to marketing performance - putting the wishes of the customer in the first interests of sports clubs, and seeking to meet them, and paying attention to the customer if at the expense of site sales in the short term - working to manage the selling power in a way that ensures sports clubs improve their marketing performance - increasing the interest of the management of sports clubs in performance Marketing, measurement and analysis from time to time in order to identify the growth rate in it - working to ensure the security of members about their personal information (phone numbers - credit card information).