الفهرس 
Chapter One Study FrameworkOnly 14 pages are availabe for public view
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Abstract
Sustainability is regarded as a global challenge in general and environmental sustainability is a pressing global issue in specific. Furthermore, the globe is facing a projected population exceeding nine billion, and per capita buying power is expected to exceed double by 2050. Unfortunately, the globe is facing water scarcity, shortages in the food supply, fossil energy, and the need to protect human health. These challenges demand sustainable development. Hence Environmental Sustainability is regarded as significantly important since it is perceived that it is the core attribute of all human beings and that there is a necessity to strive to maintain it. Consequently, in order to attain sustainability, achieving environmental sustainability is a prerequisite along with social and economic sustainability.
The Arab Republic of Egypt, being part of the globe, is facing the same challenges and has the same pressing need for sustainable development in general and environmental sustainability precisely. Although Egypt is regarded as one of the least countries adding to the global emissions yet, it is one of the most counties affected by it. Besides, Egypt is facing a gigantic problem in its inability to manage its waste, which in turn hinders its ability to aid in environmental sustainability. Egypt’s inability to aid in environmental sustainability affects its citizens; since it is the reason behind illness, gas emissions, and the like.
In order to aid in waste management, several approaches could take place to reduce, reuse, recycle, and recover solid waste. Additionally, in order to get people involved in pro-environment behavior, like recycling, it is important to determine their awareness and perception of environmental sustainability; this will, in return, induce a change in their behavior towards the environment.
According to the research findings, the researcher found that Awareness of the importance of Environmental Sustainability and perception of environmental sustainability as independent variables have a positive yet weak impact on Recycling Behavior as a dependent variable. Meaning that the target population is aware of the importance of sustaining the environment and that it positively affects their tendency to participate in recycling behavior, yet weak participation takes place. Furthermore, the researcher reached the conclusion that certain demographic and psychographic moderating factors do affect the strength of the relationship between awareness of environmental sustainability and recycling behavior, yet the impact is insignificant.