الفهرس 
فهرس المحتوياتيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
The problem of studying : It looks at the interaction of the Arab youth on Instagram and the trends that have been formed towards the promotional course. The objectives of the study : The study seeks to achieve a key objective, which is to identify user trends towards the promotional role of Instagram, and from that objective, it has several sub-objectives : 1. Identify the most important promotion strategies through Instagram. 2. Monitor the most important updates of the application and how to use them . 3. Exposing the different psychological and social effects resulting from the interaction of youth users in the Arab world with the content on instagram. 4. Getting to know the patterns of using youth in the Arab world for instagram. The theories used: Interactive Marketing - Trends Portal- AIDA model. Curriculum : - The survey method was used at the Meta and Analytic levels, and the analytical and field level, the type of study : - The study belongs to the type of descriptive studies that focuses on describing the phenomenon that is being studied. Community of the study : - Analytical study community: is 10 accounts on instagram. Field study community: is represented in the Arab world from the age of 18 to 45. Sample study : - The sample of the analytical study was an analysis of 10 accounts on instagram, and the sample will be described as : Spatial sample : Thirteen Arab countries were selected divided into four sectors, as follows : - Levant (Syria, Lebanon, Iraq, Jordan, Palestine) - Nile Valley Sector (Egypt-Sudan) - Arabian Gulf (Saudi Arabia, UAE, Oman, Bahrain) - Maghreb (Algeria-Morocco) - Human sample : An intentional sample of 400 Instagram users of Arab youth aged 18-45 years was withdrawn. The questionnaire was implemented for two and a half consecutive months between 15-12-2020 and 28-2-2021. Analytical sample: The contents published on the accounts were analyzed from August 1, 2020 to November 1, 2020, at a rate of 3 consecutive months. Study Tools: - Content analysis form. - Questionnaire form. Study Findings : 1. The results revealed that the daily Instagram publishing rate rose by 54.77% while the weekly publication rate reached 43.8%. 2. The results revealed that more than 34.5% of Arab youth use Instagram daily, more than two hours in general. 3. Regular photos rank #1 in content and views on Instagram 20.6%. 4. The strength of the accounts of the influencers in the users more than the accounts of the trademarks themselves, as the results revealed a positive trend towards the accounts of the influencers on Instagram, with a ratio of 71.2% among the researchers. 5. The results revealed researchers’ preference for Instagram stories at 57.3%. Short videos ranked first among the most important features used in stories, followed by photos, music, electronic link and geographic location. 6. The most prominent form of interaction through Instagram is liking, commenting on posts and sending a message to the promotional account. 7. The results put the calculations of the study according to its success in employing the stages of the IDA model as follows: in first place are the accounts of the influencers (soccer players like Muhammad Salah and Ronaldo) and Bolgers (strong leaders and names of Rauf), in second place are the trademark accounts (as trademarks for people like Hoda Beouti) and the trademarks (corporate marks like Adidas Company and Zara), in third place are famous accounts like the Turkish Chef Burak account, and in fourth place are the accounts of promoting ideas and services (like the ideas of organizing the house) and the account of the preacher Ahmed Al-Shukairi. 8. The results showed the intensity of branding across the accounts of the influencers in a more varied form than the brands themselves, as evidenced by the increased reliance of the brands themselves on promotions by the influencers. 9. The results showed a high positive trend toward promoting through stories, especially those containing color photos, in Egypt, Sudan and the Levant, while the results revealed a negative trend toward promoting via Rales or Instagram TV in the Arab Gulf countries and the Maghreb. 10. The results showed a high positive trend in each of the countries (Egypt, Syria, Libya and Kuwait) towards purchasing and networking, as well as thinking about starting private projects through Instagram.