الفهرس 
CHAPTER ONE: INTRODUCTIONOnly 14 pages are availabe for public view
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Abstract
This study aims to examine the correlates of green buying behavior. Besides, this study seeks to determine the relative importance related to the influence of consumer related factors (environmental concern, environmental knowledge, green consumption values, demographics, and green skepticism), company related factors (green product, green price, green place, and green promotion) and cultural factors(collectivism) on the attitude toward green products. Results of step wise regression showed a significant positive relationship between environmental concern and attitude toward green products. Environmental knowledge had a positive significant effect on attitude toward green products. Moreover, the current research revealed that there was a positive and significant relationship between green functional value, social value, and conditional value on attitude toward green products. However, results found that green emotional value and environmental value had insignificant effect on attitude toward green products. Gender, and income had a positive significant effect on attitude toward green products, while age and education had no significant effect on attitude toward green products. Results showed that green skepticism had no significant effect on attitude toward green products. As well as the results of this research prove that collectivism had an insignificant positive effect on the attitude toward green products.