الفهرس 
الفصل الأوليوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
This study sought to identify the role of the moral affairs department’s video clips in shaping the perceptive image of the Egyptian Ministry of Defense and Citizenship Support among the public. The study relied on an intentional sample of 400 individuals. When selecting the sample members, the diversity in terms of gender (males / females), age stages, and levels were taken into account. Educational, social and economic. This study also relies on the media survey method, both descriptive and analytical, which is an organized scientific effort to obtain information or descriptions about the phenomenon or phenomena under study, as the current study employs the media survey method to monitor and analyze the role of the moral affairs department videos in forming the perceived image of the Ministry of Defense It is one of the most prominent approaches used in the field of media studies, especially descriptive research, and it is an organized scientific effort to obtain information and descriptions about the phenomenon or phenomena under study. The most important objectives of the study were as follows: It aims to monitor, analyze and interpret the role of the moral affairs department’s video clips in shaping the perceptive image of the Egyptian Ministry of Defense among the public. The main objectives are divided into the following: 1-Knowing the reasons for the Egyptian recipient’s preference for the video clips produced by the Moral Affairs Department and posted on social networking sites. 2-Determining the patterns and rates of exposure of the Egyptian recipient to the video clips produced by the Department of Moral Affairs and posted on social media. 3-Identify the extent of the Egyptian recipient’s evaluation of the video clips produced by the Department of Moral Affairs and posted on social media sites to support citizenship. 4-Trying to identify the role that the video clips produced by the Department of Moral Affairs can play and broadcast on social networking sites, and to form the perceived image of the Egyptian Ministry of Defense for the Egyptian recipient. 5-Attempting to set standards on the basis of which the impact of the video clips produced by the Department of Moral Affairs and broadcast on social media sites on the perceived image of the Egyptian Ministry of Defense of the Egyptian recipient. The study was divided into six chapters, where the first chapter dealt with the methodological framework of the study and a review of the study problem, its objectives and its questions, as well as a presentation of the most important previous studies that are directly or indirectly related to the subject of the study, and the second chapter dealt with the theoretical framework of the study, and it was divided into three topics divided as follows: The first topic is entitled Entrance to the media image, and the second topic is entitled The Theory of Symbolic Interactivity, while the third topic was entitled The Theory of Media Richness, and the third chapter explained the videos on social media, and it was also divided into two topics; The first topic is entitled videos, the second topic is social media. As for the fourth chapter, it presented the perceived image of the Ministry of Defense in supporting citizenship, and it was divided into two topics as follows: The first topic presented the perceptive image of the Ministry of Defense, while the second topic presented the values of citizenship, while the fifth chapter presented the results of the field study and the results of the field study hypothesis test, and the fifth chapter explained the results of the analytical study, then the conclusion of the study and the most important recommendations, references and the study appendix. The study reached a number of results, the most important of which are: First: Results of the field study: •The results of the field study indicated the most frequent social media sites that the sample members follow, in the first place, Facebook by 43.8%, in the second place, YouTube by 28.8%, in the third place, Twitter by 21.3%, and in the fourth place, WhatsApp by 6.3%. •The results of the field study showed the time period for using social networking sites, in the first order four years or more by 36.3%, in the second order two years by 25.5%, in the third order three years by 24.5%, and in the fourth order a year by 13.8%. •The results of the field study showed the time allocated to using social networking sites daily, in the first order from 4-6 by 42.5%, in the second order more than 6 hours, by 23.5%, in the third order from 1-3 by 21.3%, and in the fourth order, less than an hour by 12.8%. Second: Results of the analytical study: •The results of the analytical study indicated the number of videos on the pages of the Department of Moral Affairs of the Egyptian Ministry of Defense on social media that were subjected to an analytical study. 350 videos were analyzed on the administration’s Facebook page, at a rate of 35.7%. 310 videos were analyzed on the administration’s page on Twitter by 31.6 per cent in addition to an analysis. 320 video management page on YouTube, a rate of 32.7%. •The results of the analytical study clarified the content of the moral affairs department’s videos under study, as the data indicate that entirely for the Egyptian Ministry of Defense came first with 41.8%, and partly second for the Egyptian Ministry of Defense by 31.6% and in the third order, not for the Egyptian Ministry of Defense with a percentage 26.5%. •The results of the analytical study indicated the type of videos presented by the Moral Affairs Department, where the data indicate that the meetings and activities of the armed forces came in first with 32.6%, movies 26.1% in second order, video material by 24.3%, and songs in fourth order Wataniya, 17.0%. Third: Results of the study hypotheses: •The results of the study indicated that the first hypothesis was proven correct and that there were statistically significant differences between exposure to the moral affairs administration videos and the formation of the perceived image of the Egyptian Ministry of Defense. •The results of the study showed that the second hypothesis was proven correct by the existence of statistically significant differences between the recipient’s confidence in the information provided by the video clips produced by the Department of Moral Affairs and transmitted on social media, and the increase in the degree of citizenship.