الفهرس 
المقدمهيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
In fact, our knowledge of the Outside World is determined by images and symbols that we build up, while the media has an important role in the formulation and building a mental picture, as the new media imposes a new reality with varied forms (social media, blogs) and different means (texts, photos, videos, and audios).
Politicians used it increasingly in their special political programs in the presidential elections in order to form mental images among voters, while the traditional structure of the campaign was integrated with the internet, which was called electronic campaigns, and voters also relied on it to exchange news, opinions and experiences. Accordingly, social media has an important role in direct communication between candidates and voters.
I. Study problem: The Study tries to monitor the role of social media in forming the mental picture for potential candidates for the Egyptian presidential elections in 2014, by analyzing the content of the candidates’ posts on Facebook and videos on YouTube through links found on Facebook; as well as monitoring the role of such means in support of political participation and transfer of virtual reality to actual reality.
II. Study importance: It is considered one of the studies that benefit decision-makers and those in charge of political campaigns in general and elections in particular from an application point of view in developing the use and employment of new media in their campaigns.
III. Study objectives and its questions: The analytical study aims to identify the pages of the candidates on Facebook and through the disclosure of the quality of the topics included in the page, and post aim, audience, and its source by answering the following questions:
• What are the types of issues and the nature of topics that the candidate (or the campaign official) publishes on the sample pages of the study?
• What is the purpose of publishing on the study sample pages?
IV. Study type and method: It is a descriptive study, and relied on Content Analysis Method.
V. Study population and sample: The population of the analytical study is Facebook (Social Networking Sites), and it was selected intentionally as one of the most important social networking sites, and it is a fundamental interest in the subject of study as used by the potential candidates for the presidency in the presentation and discussion of varied topics and issues during the presidential elections in Egypt in 2014, using posts on Facebook and videos on YouTube through links posted on Facebook, during the period from 1 April 2014 to 14 June 2014, and this period was chosen because 1 April 2014 was the first day of the creation of the candidate Abdel Fattah Al-Sisi page on Facebook, and the content of (124) posts were analyzed on his Facebook page, as well as an analysis of (124) posts on the candidate Hamdeen Sabahi’s Facebook page during the 2014 presidential elections, in addition to analyzing the content of (25) videos on the page of candidate Abdel Fattah Al-Sisi, and (9) videos on the page of candidate Hamdeen Sabahi.
VI. Study theoretical framework: It represents the theoretical framework in the public sphere theory of the German scientist Habermas.
The most important findings of the study:
1. The most important topics that the candidates were interested in discussing in Facebook posts of a political nature, as it ranked first with a percentage of (75.39%) among both candidates. Its percentage among the candidate Abdel Fattah Al-Sisi reached (39.51%), while for the candidate Hamdeen Sabahi it reached the percentage of (35.88%).
2. Candidate Abdel Fattah Al-Sisi topped the page in using Hashtag (#) by (59.16%), while for candidate Hamdeen Sabahi reached (40.83%).
3. The time period for the video ”less than 10 minutes” came first with a percentage of (94.11%) among both candidates. The percentage of candidate Abdel Fattah Al-Sisi reached (67.64 % ), while for the candidate Hamdeen Sabahi, it reached (26.47) % ).