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العنوان
Applying data mining techniques for customer relationship management /
المؤلف
El-Zehery, Ahmed Mohsen.
هيئة الاعداد
باحث / أحمد محسن الزهيري
مشرف / محمد شريف القصاصي
مشرف / حازم مختار البكري
مناقش / حازم مختار البكري
الموضوع
Social networks - Computer Simulation. Online social networks. Social networks - Social aspects. Computer Simulation. Online social networks.
تاريخ النشر
2014.
عدد الصفحات
113 p. :
اللغة
الإنجليزية
الدرجة
ماجستير
التخصص
Computer Science Applications
تاريخ الإجازة
01/01/2014
مكان الإجازة
جامعة المنصورة - كلية الحاسبات والمعلومات - Department of Information Systems
الفهرس
Only 14 pages are availabe for public view

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from 113

Abstract

Data mining (DM) has various applications for customer relationship management. This thesis introduces a framework for identifying appropriate data mining techniques for various Customer Relationship Management (CRM) activities. Information Technology (IT) attempts to integrate the data mining and CRM models to produce a new model of Data mining for CRM. This new model specifies which types of data mining processes are suitable for different stages/processes of CRM. In -#111;-#114;-#100;-#101;-#114; to develop an integrated model, it is important to understand the existing Data mining and CRM models. Hence this thesis discusses some of the existing data mining techniques and CRM models and finally proposes an integrated model of data mining for CRM. In this thesis, a proposed model integrates various techniques to achieve high level of accuracy, such techniques are Neural Networks, Encryption methods and biological smart tokens is applying DM techniques for CRM to improve the passport system in Egypt in -#111;-#114;-#100;-#101;-#114; to reduce faults, avoid any forgery and reduce the pressure that citizen suffers. We can evaluate the results of the used techniques to be as the following: (A) Encryption method (Data Encryption Standards (DES)) had shown very high accuracy approximately 100% success. (B) Neural Network simulator for face detection had shown high accuracy about 98 % success.